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Market

Brazilian Market

Consumer Electronics Market in Brazil is large and it is expanding even considering the political crisis that consequently affects the country's economy. The Brazilian consumption of electronics products grew 38.5% from 2010 to 2015. In the last year 117.5 million units were sold, this number placed Brazil as 4th largest consumer country in the segment world rank only after China, United States and India, being ahead of Japan an important international player with a notable tradition in the consumption of electronic products. This large demand is supplied mostly by international products with high quality technology and innovation. China stands out as the largest supplier of consumer electronics to Brazil and bilateral negotiation in the segment despite suffering a slight fall it follow strong. In this context we present the International Consumer Electronic Expo Brazil (ICEEB). The Trade Show 3td edition comes at an opportune time as a trading platform for buyers from Brazil and neighboring countries. The chance to South America’s buyers meets global suppliers of high quality products creating good business opportunities.

Perspective

According to the Euromonitor International research the Brazilian Market will suffer a decrease of 1.8% of its electronics consumption between 2015 and 2010. However for 2020 it is estimated consumption of 115.4 million units, an extremely relevant number considering that 2010 consumption was 84.8 million units.

Online purchases expected to reach $28 billion USD in Brazil by 2020

São Paulo – Digital sales of products and services in the Brazilian market moved US $19.6 billion in 2015 and are expected to reach up to US $28 billion in 2020, according to Euromonitor International's new digital consumer survey. The research monitors purchases made through computers (including consoles and smart tvs), smartphones, tablets and wearables in 10 countries, including Brazil. The survey also includes data on penetration of smartphones, telephone and mobile Internet subscriptions to 85 countries. The new database looks at how technological advances affect the shopping path and the consumer experience around the world. According to the research the United States is currently the e-commerce largest market (computers, smartphones, tablets and apparel) with US $653.7 billion spent on these digital media in 2015. But it was the Chinese who migrated faster to Mobile purchases on smartphones. In 2015 purchases through these devices in China reached US $236 billion, surpassing those made by personal computers which registered US $216 billion. "The proliferation of smartphones and the increased access to the mobile Internet have enabled purchases to take place anywhere, resulting in a migration to mobile devices," said Michelle Evans, research manager at Digital Consumer Research at Euromonitor International. "Mobile is how businesses will connect with tomorrow's consumers and how tomorrow's consumers will research and shape their buying decisions," declare the manager. According to the study in 2016 more than half of households in the world will have access to smartphones and 44.7% of mobile phone subscriptions must have access to the Internet. In total, the number of Internet users has doubled since 2009 with a forecast of reaching 3.8 billion worldwide by 2020. Euromonitor's Digital Consumer research analyses the intersection of purchases and technology, capturing digital buying behavior by location (proximity or remote), device types and consumer segments. The 10 countries surveyed are Brazil, the United States, China, United Kingdom, Japan, Australia, India, Russia, United Arab Emirates and South Africa.

Source: Euromonitor Internacional